Boschendal Wines

Wine Marketing


Since the rise of Boschendal as a wine brand of international acclaim under Anglo American management, the momentum and innovation are hallmarks of the marketing style that has become entrenched. This slick and professional approach has led the way, always at the forefront of innovation and the pristine class and quality worthy of Boschendal.


Today’s top notch team is led by Jacques Roux, Wine Marketing Director together with Marketing Manager Shirley Van Wyk. Jacques is a highly respected veteran marketer well known in the wine industry for his long track record and extensive experience with some of South Africa’s most successful wine brands. His remarkable foresight, creative acumen and perceptive palate are perfectly in tune with the integrated marketing strategies offered by Shirley Van Wyk

Today Boschendal wines are enjoyed in more than 50 countries. The coveted South African Wine Producer of the Year Award that Boschendal brought home from The International Wine and Spirits Competition in London in 2004 benchmarks the global excellence of a brand born of pedigreed origins. Together with an outstanding winemaking team, Boschendal is destined to rise and amaze the world with every passing vintage.


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