Boschendal celebrates all things extraordinary – from women living extraordinary lives, to extraordinary life-goals and ambitions. The brand believes in the power of women mentoring each other, motivating each other and having each others’ backs. Through shared ambitions and knowledge, extraordinary things can happen, extraordinary heights reached, and powerful long-term relationships built.
It is for all of these reasons, Boschendal chose to take on the lead sponsorship role of the Cosmo Hustle event. This year was an incredible success with ambitious women using the platform to meet and mingle and share their goals.
Readers were brought together in an environment that unlocked their potential and gave them the tools and confidence to build their brands.
Part of this came from the knowledge and insights shared by the speakers. Boschendal’s marketing manager Shirley van Wyk gave a talk on how the wine brand approaches influencer partnerships and selects partners who exemplify the ethos of empowering others. In her speech, Shirley shared that she believes women should embrace their ambitions and use every opportunity to propel their careers and lives forward.
Shirley said that she sees networking events like the Hustle as the perfect time to forge authentic relationships and overcome shared challenges, “We’ve partnered with many exceptional women and working with influencers like Lerato Kgamanyane and Tsakisani Mondlani have been two highlights for us. These kinds of partnerships will be seminal in building our brand among South African women going forward.”
The 2018 Cosmo Hustle was a tremendous success and an exciting time for Boschendal to encourage women at the start of their professional journeys. And naturally, all the magic unfolded over Boschendal Cap Classique!
Boschendal served its premium Cap Classique at the Cosmo Hustle event. This beautiful range sees bottle fermented bubbles liberate the vibrancy and energy of Boschendal. The range is crafted from classic varieties in the time honoured traditional method with extended lees contact for opulence and texture – without compromising the inherent vibrant fruit detail and natural freshness. Click here to find out more